Analysis & strategy
in app marketing
- usablity and function analysis
- app store presence assessment
- developing individual strategies
App testing means we execute an extensive analysis of our customers apps. Here we primarily focus on usability and functionality. Our scale is the user satisfaction, since only content users can help an app to longterm success. During this analysis we not only rely on our knowledge and experience, but also use test groups targeted to the apps orientation. The final report eventually shows the improvement potential in the usability and software area.
Optimizing the usability and conversion of an app is a crucial element of app development and marketing. Our UX design experts examine the user interface for potential disturbances in the user flow and eliminate conversion killers. By integrating our recommendations we are able to minimize the bounce rate of our customers apps and increase the engagement. We gladly execute this analysis on grounds of designs or an already published app to achieve measurable results.
Our customers want to make sure that their apps are well prepared for the future and everyday use. To reach this target we support them with a code audit, executed by our experienced app developers. Here we especially focus on examining structure and cleanliness of the code as well as perfomance and security. The analysis not only provides us with knowledge about how prepared the app is for smooth performance, but also with potential improvement suggestions, bringing our customers closer to their goal.
All our analysis results and expert knowledge flow into our app strategy. We know about the challenges that lasting app marketing comes with. Starting from our customers goals, we develeop a strategy that covers the whole range of app marketing. We support them all the way from creating advertising methods until budget distribution for the different marketing channels. Also, in this area we can offer our expertise in conception, design and performance marketing. We also love to share our knowledge in workshops to support our customers in using inhouse resource in the most ideal way.
App store optimization is something we follow since it started, enabling us to collect a lot of valuable knowledge over the years and successfully implement it. App store optizimation aims to increase organic traffic on app store pages. Within an ASO analysis we examine relevant keywords for our customers apps and observe the semantic environment and the search term intention. Based on this analysis we execute the ASO and significantly increase our customers ranking numbers.
Our marketing methods oftentimes accompany our customers right from the beginning to lasting success. Starting out with the projects is usually initiated by analysing the current status. This ensures our recommendations and actions are adapted to our customers goals and will achieve the desired results. Built on the different analyses and our experience in the respective areas we create a marketing mix tailored to our customers needs.