App performance marketing
- Selecting the best channels for apps
- Professional campaign management
- Monitoring & conversion optimization
- Professional and transparent reporting
Search engines like google and bing offer a display network (e.g. adsense) with a high reach on their respective search platforms. By specifically for app marketing optimized advertisements, remarketing techniques and targeting is search engine advertisement (SEA) through google and bing – next to facebook, affiliate and ASO – an outstanding marketing channel for apps.
Facebook offers app providers a wide range of different advertisement models and targeting options. With the user informations and interaction details of facebook reportings we can provide all necessary informations to define the ideal targetgroup and create effective and cost-efficient advertisements.
With a reach of more than a billion unique devices and 130 billion ad requests twitter positions itself next to facebook as one of the biggest ad platforms. The mobile ad package for apps by twitter consists of the usual features – such as creating creative and their targeted use as well as, obviously, the measurement of the respective campaign.
Next to big players like google it is advisable to also buy traffic from marketers or networks. We have great connections to the most important providers and get special rates. Alongside CPI, quite often also CPO and CPA deals are possible, which is especially interesting for e-commerce apps.
Real time bidding allows for automated and in real time running bids for ad placements and ad impressions. That is how target groups can be reached across platform and cost effectively.
more about app marketing with retention
Customer journey tracking identifies users and page visitors, which helps in creating tailored campaigns to get them back on your website or conversion. Retargeting works across platforms – from websites, blogs and magazines to facebook and google.
Performance campaigns are an essential part of app marketing. Tailored communication methods, based on user data, are used to animate the users to install an app, to use it continuously and ideally also to purchase in-app purchases. Hence, winner apps not only reach a high ad-conversion, but also make sure the user continuously and as long as possible actively use the app.