Usability- / UX-audit
- increase usefulness & maximize usability
- raise retention rate
- minimize bounce rate
- eliminate conversion killers
- strengthen engagement
An UX audit is highly recommended when an app doesn´t perform as expected after a release or when it is to be put through the acid test prior to a release. UX analyses are increasingly important since they help avoid certain characteristics of an app to hinder its own successful marketing. Apps with a complicated usability frustrate users and lead to a negative experience, whereas apps with a good usability have a measurably positive impact on user experience and therefore on the apps success. Good UX makes using the app more fun and hereby increases engagement, retention rate and the users willingness to perform in-app purchases and to continue using the app and recommending it.
An usability audit is used for gathering the UX status quo while using an app. It can be derived from the UX design, an apps blueprint. With the help of this analysis conversion killers are identified and bounce rates are minimized. The audit results are then documented in a presentation and presented with concrete action recommendations and suggestions for eliminating existing problems. In the analyses focus though lies the usability and conversion optimization.