Fossil free living within one generation

The goal

Since 2018, Vattenfall has been operating not only under a new visual brand identity, but also under a new purpose “fossil free living within one generation”. In order to activate this brand in line with the sales goals and measures on the German market, a lead agency for the German market was sought.

As part of the collaboration, both the Vattenfall brand and sales activities are to be strengthened through an integrated 360° communications strategy.

The path

This requires not only international coordination between Vattenfall’s internal departments and the various international agencies, but also independent conceptual work for the German market.

Applied integrated communication

In addition to brand building, we strategically and conceptually drive the implementation of sales marketing activities in the context of theme and offer worlds with a focus on existing customers and loyalty programs. In cooperation with the marketing and sales departments, we help to further position Vattenfall as a relevant and competitively preferred energy brand in the sales and marketing context.

Touchpoints & Inventories

In close cooperation with Brand Strategy & Communication and the Group Lead Agency in Sweden, consistent communication is ensured throughout the entire brand funnel – from brand awareness to sales activities.

This includes the conception, design and implementation of:

  • Classic creative campaigns
  • Performance Marketing
  • App conception & design
  • Online & Print Magazine
  • SEO & Content