Glossar
a
- Adclicks
- AdImpressions
- Affiliate Marketing
- AIDA-Prinzip
- App Marketing
- Arbeitgebermarke
- ASO - App Store Optimization
- Attribution im Marketing
- Audience Network
- Autoplay - Videos
b
- B2B Marketing
- B2C Marketing
- Bannerformate und Bannergrößen
- Big Data
- Blog
c
- CMS (Content Management System)
- Community Management
- Content Marketing
- Conversion
- CPA (Cost Per Action)
- CPC (Cost Per Click)
- CPI (Cost Per Install)
- CPL (Cost Per Lead)
- CPM (Cost Per Mille)
- CPO (Cost Per Order)
- CTA (Call To Action)
- CTR (Click-Through-Rate)
- Custom Audience - Facebook
- Customer Journey
d
- Display Marketing
- Duplicate Content
e
- E-Commerce
- Edgerank
- Employer Branding
- Engagement
f
- Facebook Business Manager
- Facebook Marketing
g
- Geo Targeting
i
- Impression Share
- Impressions
- Influencer Marketing
k
- Key Performance Indicator (KPI)
- Keywords
l
- Lead
- Long Tail Keyword
- Lookalike Audience - Facebook
m
- Mediaplan
- Metriken
- Mobile Marketing
- Monitoring
n
- Native Advertising
o
- Online Marketing
- Organisches Wachstum
p
- Page Impressions
- Page Performance Index
- Performance Marketing
- Post-Interaktion
- Public Relations
r
- Real Time Bidding (RTB)
- Reichweite
- Retargeting
- ROAS (Return on Ad Spend)
- ROI
s
- SDK
- SEA (Suchmaschinenwerbung)
- SEM (Suchmaschinenmarketing)
- SEO (Suchmaschinenoptimierung)
- Service-Level
- Snippet
- Social Media Marketing (SMM)
t
- Targeting
- TKP (Tausender-Kontak-Preis)
- Tracking
u
- USP - Unique Selling Proposition
w
- Werbeträger
- Werbemittel
- Widget
